Zsolt Katona

Associate Professor Haas Marketing Group
Haas School of Business,
UC Berkeley

Zsolt Katona is Associate Professor of Marketing and Faculty Director of the Fisher Center for Business Analytics at the Haas School of Business. Katona joined Berkeley-Haas in 2008 as an Assistant Professor of Marketing. His research focuses on online marketing strategy, social networks and social media. He studies how firms can better take advantage of new Internet technologies and how they can integrate them into their marketing mix. His research has appeared in leading scientific journals such as Management Science, Marketing Science, the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Applied Probability. His research was featured by Bloomberg Business News and the U.S. National Public Radio. Katona is widely recognized as an influential young scholar. He was named the Marketing Science Institute’s Young Scholar awardee and was a Barbara and Gerson Bakar Faculty Fellow. Katona is Associate Editor of Management Science and serves on the editorial board of Marketing Science and International Journal of Research in Marketing. Before joining Berkeley-Haas Katona received his PhD in Management (Marketing) from INSEAD. He also holds a PhD in Computer Science and an MSc in Mathematics, Eotvos Lorand University, Hungary.