About the Program

This curriculum equips mid-career bankers in India with the principles and methodologies of design thinking and innovation, specifically tailored for this environment. 

Participants will learn how to apply design thinking techniques and mindset to drive innovation, enhance customer experience, and develop strategy and solutions to solve crucial challenges  in the banking industry. 

Through a combination of evidence-based theory and  knowledge, case studies, simulations, and practical exercises, participants will develop a deep understanding of design thinking principles and their applications in the context of banking.

This step-by-step program will guide the participants through the process of implementing design principles in a real product journey to ensure their learning. 

Goal:  To bring a product, service, or experience to market within three months.

Summer and Fall 2024

Duration: Immersion week in-person (July 8 – 12), Design sprint (August – October)

Program Faculty

Rupalee Ruchismita

Director of Research, Policy, and Innovation

Dave Rochlin

Lecturer and Executive Director (Innovation, Design, and Responsible Business)

Faculty Experts

Ganesh Iyer

Faculty Director, Center for Growth Markets

Saikat Chaudhuri

Faculty Director, M.E.T. Program and Berkeley Haas Entrepreneurship Hub

Paul Gertler

Paul Gertler

Li Ka Shing Professor of Economics

Christine Parlour

Professor, Sylvan C. Coleman Chair in Finance and Accounting

Yaniv Konchitchki

Yaniv Konchitchki

Founder & Faculty Director, Berkeley Fintech Program

Donald Hanna

Lecturer Economic Analysis & Policy

Industry Experts

Randall Romell

Janelle Sallenave

Chief Experience Officer at Chime

Randall Romell

Katharine Norwood

VP Global Insights & Innovation at Visa

Randall Romell

Bharat Melag

Senior Director at Visa

Randall Romell

Manish Chandra

VP Product Management at Salesforce

Randall Romell

Sridhar Srigiriraju

Director of Infrastructure Engineering at Salesforce

Randall Romell

Han Yang

Executive Director at JPMorgan Chase & Co.

Randall Romell

Chandra Dhir

Al/ML Director at the Machine Learning Center of Excellence, JPMorgan Chase

Randall Romell

Praveen Chandran

Prev. Google, Affirm, PayPal

Randall Romell

Randal Romell

Principal Product Manager at TrueML

Randall Romell

Shonan Shah

Senior Product Manager at Google

Schedule

Subject to modification

Day 1

Module 1 – Introduction to Design Thinking in Banking

  1. Introduction to Design Thinking
    • Understanding the key concepts, principles, and mindset of design thinking for both design practitioners and decision makers
    • Exploring the relevance and benefits of design thinking in the banking sector.
    • International case studies showcasing successful design thinking initiatives in banking.
  2. Empathy and Human-Centered Design
    • Understanding the importance of empathy in design thinking.
    • Techniques for developing empathy and understanding customer needs in the banking context.
    • Conducting user research and creating customer personas.
Day 2

 Module 2:  Design Thinking Tools and Techniques in Banking

  1. Problem Framing and Ideation
    • Techniques for defining problem statements and reframing challenges in the banking industry.
    • Introduction to brainstorming and ideation techniques.
    • Generating innovative ideas to address banking challenges.
Day 3

Module 3: Implementing Design Thinking in Banking Organizations

  1. Prototyping and Testing
    • Introduction to rapid prototyping methods in the banking sector.
    • Creating low-fidelity prototypes to validate ideas and gather feedback.
    • Techniques for user testing and iterating prototypes.
  2. Concept Iteration
    • We will practice iterating, and introduce the business model canvas as a method of considering testable concepts and key unknowns/variables.
  3. Work Plan for the Remote Innovation Sprint
    • Summarizing content and developing work plans for the remote sprint.
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Day 4

Module 4: Immersion with Design Thinking Practitioners: Fintech Design Innovators

  • Improving client proximity
      • Chime: Mobile banking app that gives users perks like no hidden fees, early direct deposit and automatic savings.
      • VISA: Payment card services company enabling credit, debit, and pre-paid cards.
      • Salesforce: The world’s leading CRM platform, including a robust solution for financial services.
Day 5

Module 5: Immersion with Design Thinking Practitioners: Fintech Design teams

    • Improving Identity protection and Regulatory requirements
      • J.P. Morgan: J.P. Morgan Private Bank delivers customized wealth management advice and solutions to individuals and their families.
      • Google: Google Cloud for Financial Services provides a range of solutions for the banking and finance industries.
Design Immersion Semester (12 weeks)

The in-person workshop is followed by a ninety-day design marathon leading to a pilot-tested, real-world minimally viable product or service (MVP/S) or service developed in groups of five participants.

The semester schedule (synchronous and asynchronous) involves faculty guided group projects through weekly live sessions supported by asynchronous video lectures, case studies, and assignments. A certificate of participation will be awarded to those who complete the program.

This Summer and Fall 2024, we collaborate with the State Bank of India, India’s oldest and largest bank, to provide its leaders with design thinking tools to craft solutions to address these specific challenges.