The Graduate Certificate in Business Analytics responds to an escalating need for leaders and managers who can translate data into business insights and who are literate consumers of data science techniques. It is designed for MBA students aspiring to leadership roles involving business decision making informed by data.
Built upon existing MBA courses, the Certificate in Business Analytics will introduce the tools, methods, and conceptual approaches used to support data analysis and decision making in particular business disciplines (e.g. marketing, accounting, operations). Taken together, the complete program of study will expose students to the challenges of working with data (e.g. asking a good question, inference and causality, decision making) as well as to the tools and techniques for data analysis and presentation (machine learning, data mining, visualization, etc.).
Qualifications
- Currently registered and enrolled in the Full-time or Evening & Weekend MBA program.
- In good academic standing with a GPA of 3.0 or better.
- Have passed Data and Decisions (MBA200S or EWMBA200S) with a B or better or have waived the course.
Certificate Requirements
Students are eligible to begin taking courses towards the certificate requirements in any semester they are eligible to take electives. For full-time MBA students, this is typically in the second semester of their first year. For EWMBA students, this is typically after the first year of core courses).
The certificate is comprised of 11 units of coursework:
- 1 required synthesizing course: MBA200S/EWMBA200S (2 units).
- Students who waive Data & Decisions will substitute another two units of coursework from the approved list of primary and secondary courses.
- 9 units of approved electives in two categories (primary and secondary courses).
- Students must take at least one primary course and at least one secondary course.
- Students can take any combination of primary and secondary courses, as long as they complete 1 of each and 11 units of approved coursework.
- Primary courses do not need to be taken in advance of secondary courses.
- Primary and secondary course may be taken concurrently.
- Students must receive a letter grade of B or better in ALL certificate courses in order to fulfill the certificate requirements.
Certificate Forms
If you are interested in pursuing the certificate, please complete the following statement of intent:
When you have completed the certificate requirements, please submit the certificate completion form, but no later than the deadlines indicated on the corresponding form for students:
Synthesizing Course: Data and Decisions
| MBA Course Number | EWMBA Course Number | Course Name | Unit Value |
|---|---|---|---|
| MBA200S | EWMBA200S | Data and Decisions | 2 |
Primary Courses*
| MBA Course Number | EWMBA Course Number | Course Name | Unit Value |
|---|---|---|---|
| MBA217 | EWMBA217 | Big Data & Better Decisions | 3 |
| MBA240 | EWMBA240 | Decision Models | 2 |
| MBA263 | EWMBA263 | Marketing Analytics | 3 |
Beyond the primary courses are a number of secondary, domain-specific courses. Each includes additional quantitative, analytics modules. A student pursuing the Business Analytics program of study is expected to complete eleven total units as detailed in the Certificate Requirements below.
Secondary Courses*
| MBA Course Number | EWMBA Course Number | Course Name | Unit Value |
|---|---|---|---|
| MBA212 | EWMBA212 | Energy & Environmental Markets | 3 |
| MBA217 | Health Economics & Policy | 3 | |
| MBA222 | EWMBA222 | Financial Information Analysis | 3 |
| MBA236G | EWMBA236G | Designing Financial Models that Work** | 1 |
| MBA236H | EWMBA236H | Financial Statement Modeling for Finance Careers** | 1 |
| MBA237 | EWMBA237 | FinTech | 3 |
| MBA247 | EWMBA247 | Descriptive & Predictive Data Mining | 1 |
| MBA257 | EWMBA257 | People Analytics | 2 |
| MBA261 | EWMBA261 | Marketing Research | 3 |
| MBA267 | EWMBA267 | The Business of AI | 1 |
| MBA280 | EWMBA280 | Real Estate Investment & Market Analysis | 3 |
| MBA290T | EWMBA290T | SQL Programming | 1 |
| MBA291D | EWMBA291D | Data Visualization | 2 |
| MBA292N | EWMBA292N | Social Impact Metrics | 2 |
| MBA 292T | EWMBA292T | Sustainable Portfolio Construction | 1 |
| MBA296 | Applied Impact Evaluation | 3 | |
| MBA296 | EWMBA296 | Data Science Applications for Finance and Accounting | 2 |
| MBA296 | Data Science & Data Strategy | 2 |
**You may count either EWMBA236G or EWMBA236H but not both.